CRM Analyst in Corporate NY-New York at Tumi

Date Posted: 1/14/2023

Job Snapshot

Job Description

Who we are: 

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Your role at Tumi: 

Tumi is seeking a customer-centric, data driven, analytical individual to join their newly formed CRM Team.  This is a newly created role focused on North America, reporting to the Manager of CRM & Customer Engagement.  The CRM Analyst resides under the Marketing team, ensuring data sets are accurate and up-to-date, arranging complex data queries to build unique audience segments for strategic campaigns and reporting out campaign performance insights to key partners across the broader organization. This role with work directly with the CRM Manager, internal cross-functional business teams (Retail, Outlet, eCommcerce, and external key data partners to help define our analytics strategy and support efforts towards a data-driven culture. We are looking for a candidate who is statistically savvy with analysis and synthesizing results for actionable insights .  This individual will be responsible for dissecting customer data insights and organizing data trends, to help identify new business opportunities to drive growth and retention.


•         Partner with the broader Marketing and Digital Operations team to build customer segmentation queries, QA builds and help launch new campaigns, across all channels of business.


•         Leverage TUMI’s data tools, such as the CDP (Customer Data Platform) to unlock opportunities and test into new segmentation strategies.


•         Support growth operations and product marketing for reporting, pulling customer data requests and pre-set distribution lists, such as store clienteling lists, high value customer info, data capture goals, etc.


•         Responsible for managing and maintaining the data quality / hygiene of the North America CRM database


•         Analyze customer behavior to advise key business stakeholders on new opportunities to acquire new, retain and re-activate lapsed customers


•         Work with CRM and data team to report on campaign outcomes & help maintain reporting dashboards


•         Develop CRM reports to measure performance across key markets and channels


•         Establish and maintain KPI reports and dashboards that communicate key business trends and highlight opportunities for growth and operational improvements


•         Distribute business as usual reporting to a wide audience


•         Support technical campaign implementation alongside to our CRM Manager


•         Build, maintain functionality, and troubleshoot issues to ensure CRM campaigns run as expected


•         Recognize major trends and influences on customer behavior


•         Support survey builds and query development for Consumer Insights projects as needed


•         Foster and maintain relationships with all internal and external partners

We’re Excited if you have:


•         Bachelor's degree with passion for Analytics, Business, Customer-Engagement or other technical field of study


•         At least 1+ years of professional experience with a primary focus on marketing analytics or marketing operations and CRM programs


•         Experience of statistical programming using data visualization tools (e.g. SQL, Python, Pivot tables, etc.), comfort using Excel.


•         Proficiency with Google Analytics


•         Experience leveraging with Snowflake and Amperity (CDP) is a plus


•         Interested in leveraging technology to execute cutting edge reporting and analysis


•         Entrepreneurial in mindset and goal oriented (self-directed, proactive, and able to define and execute projects independently)


•         Strong at project management skills ensuring all deadlines are met and objectives are clearly communicated


•         Motivated self-started who is excited to seek out answers by diving into the data


•         Highly organized, analytical and detail oriented


•         Adaptable to a fast-paced environment

Why you'll love working here:

At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.

What we value: 


•         INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE.  TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.


•         PARTNERS WE BELIEVE IN.  Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.


•         DIVERSITY & INCLUSION.  As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

Minimum Pay Rate:

$33.65 per hour

Maximum Pay Rate:

$36.06 per hour

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